
The official Madden 2010 website has launched noting that the 2010 cover athlete will be unveiled on the day of the NFL draft, April 24th. Geoff Keighley has mentioned on his Twitter that GameTrailers TV will have the world exclusive debut of the game the night before, on April 23rd.
The game is set to release August 14th and you can check out two videos of potential cover athletes Adrian Peterson and Ed Reed over on the site. The Madden team will debut a new candidate every week until the unveil and will post videos of why these players would make a great cover athlete.
“At the heart of Madden NFL 10 is the Fight For Every Yard. Who wanted it more? Who executed? Who left their heart and soul out on the field? The best players in the NFL are those who epitomize this fight and strive to dominate every snap of the ball. It takes this caliber of star to grace the cover of the Madden NFL franchise, and over the course of the next few weeks, we’re going to profile 9 candidates that are up for the cover of Madden NFL 10.”
Head on over and check out the new site and some cool new articles (including one by Peter Moore), and check back each week for a new cover athlete candidate video.