EA has announced that their next jump into the Need for Speed series entitled “Shift” will launch in Europe on September 18th and in the U.S. on September 22nd.

“With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,” said Patrick Soderlund, Senior Vice President at EA Games Europe. “By focusing on the driver’s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing.”

Check out the trailer (also up on the Xbox Live Marketplace) below, enjoy!